139DEC is a project launched by Aleksandr Karamyshev and Marina Kononova. Two principles of aesthetics perception, the view of a man and a woman, have merged in a subtle approach to the form. The key features of the brand are: the search for forms, experience in processing and study of textures.
In June 2016, 139DEC first presented in Paris a collection of SS17 and every season presents a collection in Paris.
You can find unique items of our brand in stores in the world:
Creation as an experiment, a test conducted to give birth to a new product. Smooth lines glide gains meaningful logic in a form by covering the body with the fabric. Technical fashion and textile design, unpredictable methods and forms – all this makes a hybrid new silhouette from a piece of fabric.
Key studies are leather goods, evaporating of leather with oils and various compositions. Leather processed this way seems to be full of moisture and this effect lasts forever. Experiments in dyeing, linen, cotton and silk accompanied by leather and viscose create effect of different textures, blending into a monochromatic palette, providing easy perception of rough and fine materials. Denim processed with a special composition and subsequently heated to extreme temperatures, creates effect of steel plates and provides the products with a coarse but a straight-line look as if an architectural construction made of real steel.
139 fit elements are formed during the process of a product creation. The range from minimalistic forms made from a single piece of leather to the most complex structures.
139DEC logo is a seal evoking associations with a certified invention, and no way subject to change. Together with Inna Minelli, the creative project has been researching the impact of fabric on the environment and subsequently the perception of an image by creating different dynamics and complexity of structures.
In 2014, Oly Markes invites Mari and Alexander to create the first dark avantgarde store, called BadDesign139. It was the first dark concept store in Saint Petersburg, Russia. 139DEC team follows the creative part of the project, explores the field of architecture and interior design, develops the website, stylizes the shootings, supervises purchases and selects collections. Works as buyers for the store.
COLLECTION SPRING SUMMER 18
We have decided to continue experiments and search for our own style. This season, Woman's SS18, we merged two different stories together – movement and historicism, avant-garde and fineness. Staying faithful, as usual, to the black color, relaxed and close fit. By adding pastel shades, we have opened shoulders to make the dress and skin one whole.
Again we look for an ideal silhouette, still we create relaxed fitting and transparent dresses, drape silk and add exclusive handcrafted details.
This summer is light and free without any restrictions. Day by day we explore ourselves, our inner world.
Our thoughts and feelings come over the limits of consciousness, filling the surrounding world with matter. Exploration, mistake analysis and search make us move forward and result in inevitable growth.
This season we propose the brand lover to discover new feelings, combined sensations of freedom and bohemian grotesque. Summer 2018 looks can be matched with Rick Owens sneakers and elegant Guidi platform. 139DEC is in permanent exploration. If you purchased our products last season and caught the sensation which we fill the image with, then the new season will make everything turn upside down and your feelings will become completely opposite. We have been in continuous search and our thoughts dash against the rocks of sensations.
We are like tsunami at a beautiful cliffy coast. And at the moment when the entire power of the ocean is throwing itself onto the cliffs, you simply get out into the world. We guess you will be perceived exactly like this by the surrounding people in SS18 when presenting the image offered by 139DEC CEO Alexander Karamyshev and Marina Karamysheva.
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